Push notifications vs email is not a close fight for repeat-purchase stores. Email lands in the promotions tab and waits; a push lands on the lockscreen and gets seen. On the apps we run, push open rates sit between 35 and 45% in a 30-day window — against 2 to 4% for the same offer sent by email.
What that means for reorders
A reorder is a reminder problem, not a persuasion problem. Your customer already likes the product; they just have to remember it exists at the moment they can act. A push at 6pm — restock, drop, or a simple 'time to reorder?' — costs nothing per send and pulls one-tap reorders from past purchases.
The honest caveats
These are our numbers, from our live builds, and we date them. Push only works if people install the app — which is why the store-to-app build treats install prompts and the first push as part of the product, not an afterthought. And a push channel you abuse dies in a week; one considered send beats five lazy ones.
If your store lives on repeat purchases and your remarketing budget keeps climbing, this is the maths to run. Book a 20-minute call and we will run it against your own numbers.